SUCCESS MANTRA OF A MOVIE
Guys if are are keen of watching movies, and have written watching movies as your hobby in PIQ form then you may be asked for Lecturette or GD Topic on Success Mantra of a Movie or Cinema in your SSB Interview. This article will help you alot in reference to this.
The Formula for a successful film:
- Promotion and publicity
- Star cast
The Cinema is no more an entertainment medium but an industry in itself. These days, the stakes are also very high as unsuccessful movies can bring in losses of crores and at the same time a successful film may profit the producers many folds. So,the success of movie is very important.
In order for a movie to be succeed, the production home has not only to recover the cost by running the movie in theaters but also try to earn maximum out of music rights, video rights, merchandise sponsoring production etc.
PUBLICITY AND PROMOTION:
Publicity plays a very vital role in the movies success. The people need to be made aware about the release of a film and also about the star-cast. The above requirement becomes ever more important when a movie does not support a good story-line considering the example of Dabangg, the movie had Salman Khan as the main actor but licked a meaningful story-line but it still was a huge success. Publicity involves, planting an idea into the people’s minds and continuously pressing on the idea to make an impact on them. Using this idea the producers bank upon the hype it created and recover their money within the first few weeks itself. Eg: EK THE TIGER hyped and was released across 3000 theatres across India, whereas any other movie is released only across 1500 theater.
To know when it is released and when it is removed from the theaters. Ek Tha Tiger on the other hand ; banked largely on the screen cast and was involved in huge promotion and eventually turned out to be success. The hype created by the presence of Katrina kaif and Salman Khan starring together was so high that the viewers watch the movie and hence the producer used this initial hype in order to get on this business.
The story of the movie may be regarded as the backbone of the movie. A men that has a excellent story-line, need not have, any kind of publicity or hype by a excellent star-cast in order to make a mark for itself. Such films do not rely on publicity but publicise on word of mouth. Considering the example of Barfi, the though has a good star cast but they do not indulge relied on the quality of the script. The movie was released only across 130 theaters all over India but inspite of that, recovered the cast within two weeks of release. Not all movies such a type are meant for the messes but they are only intended for a specific audience only and the producers also are happy to serve only particular segment of the society. Low budget movies which are just for the metropolitan cities and normally run in cineplexes and multiplexes have a seat audience , which is not affected by the publicity or star cast but only go for the content of movie which is generally urbane in nature depicting day to day living of people in the cities and also sometimes targeting the youth.